Sometimes, even after spending money and effort to attract customers—running ads, setting up newsletters, preparing special offers, and optimizing for SEO—users still abandon their carts. Let’s explore why.
Why do carts get abandoned?
Reasons fall into two categories:
- Beyond your control. The user never intended to buy.
- Fixable issues. These can be resolved by improving site usability, simplifying checkout, and building trust.
While the first group is unavoidable, the second can and should be addressed. It might seem harmless if someone doesn’t buy, but it’s costly—you’ve already invested resources to get them to the cart stage. Losing them here wastes those efforts. Fortunately, abandoned users can be recovered.
How to prevent abandoned carts?
Analyze checkout convenience.
If your store is hard to use, cart abandonment is inevitable.
Feedback
Users need confirmation their actions matter. Notify them when items are added to the cart.
Product information
Provide full details—specs, images, reviews, and instructions. Missing info drives users to competitors.
Is the cart visible?
Place the cart icon in the top-right corner. Use contrasting colors and show item counts.
Did I choose correctly?
Reiterate key product details in the cart.
Order status
Clearly display delivery timelines and costs upfront.
Payment
Streamline checkout to four steps: 1. Confirm selection. 2. Enter details. 3. Choose delivery. 4. Pay.
Visually guide users with progress indicators.
Registration delays
Forcing registration during checkout irritates users. Offer guest checkout or simplified sign-up.
Simple but critical rules reduce cart abandonment. In part two, we’ll cover recovering users who’ve already left.
Trust your project to us!
We’ll create a unique solution tailored to your needs, keep you informed at every stage, and provide full transparency.
Schedule a consultation:
+7 (999) 649-03-03
info@devstarter.ru
Novokuznetsk, Kuznetsova St., 31